What Happens After You receive a call from us?

Step 1

We understand your business, your audiences and create a marketing strategy that suits your objectives

Idea

Step 2

Media Plan

Once you agree with our strategy, we make an in-depth plan on where your spending should be focused on, what should be the targeting details.

Step 3

We will build a concept that will go in line with the strategy and your marketing goals.

Creative Designing

Step 4

Campaign Setup

We will set up the account and create the campaign. Upload the creatives and add the tracking code. We will also implement the pixels and create the audiences.

Step 5

Pacing and Performance Reporting

Once the campaign is live, we will generate regular reports on how much we are spending against our budget and how we are performing against our promised KPIs. We will have weekly meetings (via skype/face-to-face) where we will share the updates and show the stats.

Step 6

Analysis, Recommendation and Optimization

We will monitor the performance of the campaign and analyze the best performers, align the budget towards best performers, and so on.  This will be done on a need basis.

Step 7

Final Wrap up

A case study will be created with the campaign run, with the recommendation on the next steps, with the KPIs that were acheived.

 

What types of campaigns do we run?

We run only paid campaigns

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Paid Search

We understand that taking your product to right set of people is a critical part of your marketing strategy. What would a college student do with an advertisement of your cutting edge office automation tool? Isn’t it? Gone are the days where one shows their advertisement on TV and Billboards and just hope people to see them. With our expertise in programmatic buying, we will segment the right audience your product needs, reach them across the devices, and optimize the campaign so that you get measurable results.

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Paid Social

Okay you have this excellently crafted content on your social media pages. Great! But how much of this content is leading to conversion?  We will turn this content into more tangible revenue opportunities. We will optimize your social media campaigns so that you get most out of these powerful platforms. Whether it is Facebook, Instagram or Twitter, we will optimize your budgets with our expert strategies to drive engagement, your brand’s visibility, and better ROI.

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Programmatic

We understand that taking your product to right set of people is a critical part of your marketing strategy. What would a college student do with an advertisement of your cutting edge office automation tool? Isn’t it? Gone are the days where one shows their advertisement on TV and Billboards and just hope people to see them. With our expertise in programmatic buying, we will segment the right audience your product needs, reach them across the devices, and optimize the campaign so that you get measurable results.

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Conversion Rate Optimization

Along with ensuring steady traffic to your website with our paid search strategies, we will also that your website visitors accomplish a meaningful action there. Whether your goal is to have them complete a purchase, subscribe to your email list, or fill a contact form, we will help you achieve those. Using a strong set of analytical methods and related platforms, we will track your conversions and help you in identifying the areas that can be improved for better conversions.

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E-commerce Advertising

We will help set up your online shopping campaigns to generate more sales and revenue. Our expertise in using the tools and integrating them with the campaigns will go hand in hand with other spheres of marketing such as Search, Programmatic and Social Media. Our reporting capabilities will tell you how the campaigns can be optimized for better results.

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Shopify Website Marketing

We will connect your Shopify account to major marketing channels and promote your website to grow your customer base and improve your sales rate.

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Creative Services

We will create banner ads, visually appealing rich media ads that can be used in your paid campaign. Like other elements of a campaign, an ad is like an asset. 40% of the campaign performance depends on how god the creatives are.

 

We are NOT the Jack of all trades!

We are NOT a full service digital marketing agency

We only do what we are best at. Our area of focus is paid advertising. Below are the list digital marketing services we do not do.

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SEO

SEO or Search Engine Optimisation brings your business to the top of the page. If you are an SEO expert you can do free of cost, provided you understand the concept of backlinks, keywords, meta description, on-off page SEO. You should put consistent efforts to get your site to the top which will take atleast 6 months.

Organic Social

Adding posts to your social media and sending invites to groups and contacts are organic ways to getting people to your page, site and engaging them with your brand. It is very different than paid social where there is fixed audience targeting to get your audiences from. For example, our of the 1000 followers in your page, 90% of them are from your friends and office. Paid  social targeting will bring in audiences to your website who are most likely benefit out of your product/services

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Website or App Creation

We will not create any website or apps for you. You still need to get it done by your web developer. You can also use site builder platforms like WordPress, Wix, Shopify and so on. You need to maintain them as well.

Content writing

You need to create your own content for your brand. We will not create it for you. Sometimes, when you are running google shopping ads, we might ask you to change some content on the site. You will have to get it done from your own content writing team.

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