Why You Should Never Ignore Your Mobile Site Speed
Smartphone users are expected to be around 859 million by 2022. That is an 84% increase from 2017.
What does this mean to businesses?
The number of people visiting to your mobile site is bound to only increase. Businesses need to keep up with this and optimize their mobile sites for better user experience. In days where almost all micro-moments of consumers happen on mobile, they only expect better, reliable and faster experience when they are on a company website.
Do users actually feel page load speed a big deal?
Hello! 40% of the consumers abandon a site that takes more than 3 seconds to load, and a 1 sec delay may lead to 7% reduction in conversion rate. So page load speed is indeed an important part of your digital presence.
Not just because of shopper's user experience, even to be prominent on the search pages, companies have no option but to optimize their mobile sites because of increased importance attached to mobile sites by Google, which is by a distance, the most visited search engine.
Their “Mobile-first” indexing ranks your site bases on your mobile site’s performance. That doesn’t of course mean desktop websites are irrelevant. If a business does not have a mobile site, the desktop site is used for ranking. Saying that, we do not need any research reports to understand that majority of the browsing, especially by shoppers, happen on mobile sites.
Okay, user experience and mobile first indexing is important. How can these be improved? How can make your mobile site load faster?
To know this first, we need to understand what makes a page site load slower?
No Responsive Design:
A website without responsive design loads slower. Fixing this is very important in making your mobile site load faster.
Too many scripts on the website:
Too many scripts or redirects on the website will slow down the speed.
Too many images:
Too many images will also make your website load slower
A poorly setup server that is slow will only add to the problems of the site loading.
Okay so now we know some of the probable reasons for slower site speeds, what can be done to fix the site load issues.
Optimize Page Images
This is as simple as it gets. Reduce your image sizes so that they load faster. Larger images take longer time to load and will lead to negative user experience.
Reduce Number of Clicks:
The more the number of clicks users have to make on the website, the slower will be the site load time.
Reduce the Redirects
Minimize the redirects on the website. See that users accomplish everything they want on a single page rather than going from one page to another. This will only reduce the site speed.
Minify the Code
Start with removing unnecessary portions of the code such as commas, special characters, space, etc. That can increase the site speed substantially.
Use a Content Distribution Network
The information or content on the internet is distributed through a network of servers called CDN. Usage of CDN ensures packets of data stored in different data centers that can be accessed by your users efficiently.
As a business who has a digital presence, it is important for you to include mobile first approach for your sites. Remember that large part of your users could be reaching out to you via your mobile site and optimizing it with the above steps helps you to deliver a great user experience.