Why You Should Never Ignore Your Mobile Site Speed
Smartphone users are expected to be around 859 million by 2022. That is an 84% increase from 2017.
What does this mean to businesses?
The number of people visiting to your mobile site is bound to only increase. Businesses need to keep up with this and optimize their mobile sites for better user experience. In days where almost all micro-moments of consumers happen on mobile, they only expect better, reliable and faster experience when they are on a company website.
Do users actually feel page load speed a big deal?
Hello! 40% of the consumers abandon a site that takes more than 3 seconds to load, and a 1 sec delay may lead to 7% reduction in conversion rate. So page load speed is indeed an important part of your digital presence.
Not just because of shopper's user experience, even to be prominent on the search pages, companies have no option but to optimize their mobile sites because of increased importance attached to mobile sites by Google, which is by a distance, the most visited search engine.
Their “Mobile-first” indexing ranks your site bases on your mobile site’s performance. That doesn’t of course mean desktop websites are irrelevant. If a business does not have a mobile site, the desktop site is used for ranking. Saying that, we do not need any research reports to understand that majority of the browsing, especially by shoppers, happen on mobile sites.
Okay, user experience and mobile first indexing is important. How can these be improved? How can make your mobile site load faster?
To know this first, we need to understand what makes a page site load slower?
No Responsive Design:
A website without responsive design loads slower. Fixing this is very important in making your mobile site load faster.