• The Bid

How Digital Marketing Helps Startups

Eric Ries, one of the foremost advocate of applying lean methods to startup, and also author of the bestselling book The Lean Startup, defines startup as an institute that creates products are services under conditions of extreme uncertainty. He also goes on to state that startups, at the beginning, do not even know who their customers are and are still in the process of testing their value and growth hypotheses. Digital marketing techniques can be extremely helpful for startups sailing those early rough seas.


Easy on the Pocket


Since startups works under conditions of extreme certainties, they cannot spend big on huge marketing campaigns and publicity. It is not even advisable to do so till they have a full product is ready with early adopter’s feedback. Digital marketing can help in reaching out to potential customers and test groups with less costly but proven techniques such as social media marketing and video marketing. They don’t cost as much as traditional advertising but are power medium to promote the products.


Finding Those First Customers


Study of most of the successful and not so successful startup shows that releasing the Most Viable Product (MVP) and getting feedback from the early customers and them iterating the product gives more success than spending all the time, money and effort in creating a completing product and then have it rejected by the customers. Digital marketing tools like Social Media and Video Marketing can be effectively used to promote and find those early customers.


Video Marketing is the Future


Study of most of the successful and not so successful startup shows that releasing the Most Viable Product (MVP) and getting feedback from the early customers and them iterating the product gives more success than spending all the time, money and effort in creating a completing product and then have it rejected by the customers. Digital marketing tools like Social Media and Video Marketing can be effectively used to promote and find those early customers.


Email Marketing is getting Hot


Marketing the products through emails is faster, easier and less expensive than other mediums of advertising. They are also proven to engage customers in a better way if personalized and targeted properly. Email marketing is also great for better conversions and increased sales with well curated campaigns. Above all, you don’t have to worry about disturbing your potential clients through phone calls.

3 views0 comments
 

Subscribe Form

Level 2, Oval Building, iLabs Center, Plot number. 18, Madhapur, Hyderabad

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube