5 Marketing Mistakes to Avoid to Run a Successful Business
Many small businesses and startups think of Marketing as an expensive nightmare and run a huge risk of avoiding it at the cost of their business. However, marketing need not be such a challenging or costly task. Smartly designed strategies can help you run a thriving business, and on the contrary, businesses fail because of badly created or complete absence of efficient marketing techniques.
Below are some of the most common marketing pitfalls that need to be avoided to make your business a flourishing one. Read on.
Afraid of Sales and Marketing
This is by far the biggest mistake to avoid if you would like to have a thriving business. Founders and owners often have a misconception that their product or services will or should bring customers. If you have the same belief, you are making being terribly wrong. No matter how good your product is, unless you promote it effectively, you will never reach the desired number of people. As a result, even with a great product, you are bound to fail.
If you are someone who is scared of talking to people about yourself, have someone in your team who can do that. Use a marketing agency which can do the job for you.
So, never stop yourself from promoting or marketing your services.
Not having a properly designed website
The first thing people do, if they want to know about you, is try going to your website. You heard it right, not your Facebook page or Instagram. Of course, not having a social media presence is equally stupid and that’s the next thing on this list. But websites are the first place where people are more likely to go to see your offerings.
Not having a website may make you look unattractive as a business compared to your competitors. Building a website need not be such a task. Any knowledgeable digital marketing agency can build the website for a small price and also maintain it if you wish for monthly charges. These investments are far less compared to the benefits you are going to get out of it.
Ignoring Social Media
Everyone is on Social media, which includes your competitors, your customers and most probably even you might be reading this article on a social media site right now.
If you are ignoring or postponing your social media marketing plans, you need to act fast, now! Social media sites like Facebook and Instagram are thriving hubs of potential customers. Use it smartly to your advantage to attract more customers
A good digital marketing agency can manage all your social media pages and contents so that you could focus on improving your products and services
Unenthusiastic about practicing SEO
SEO can put you put you on top of Google search results and thus drive more people to your website and business. Not interested in SEO because of the investment will be more costly for your business than the revenue it generates. You need not hire a huge marketing agency that would cost you a bomb. Many small agencies would be more than happy to help you at fraction of what big agencies charge you
Not having an Interesting Blog
A blog is a great way to reach out to you customers in a much lesser intrusive way. People might not like hearing you trying to sell something. But they much appreciate if you write something that adds value for them. Interesting blogs with valuable information are a sure way of getting people to your website. That probably is also a reason you are reading this article right now!
If you do not have time or skills required to write a blog, hire someone who can do that for you. But have those articles keep coming that will engage people and eventually turn them into your customers.
So the bottom line is marketing need not be a difficult or costly affair. Rightly done, it can give you rich rewards in the form of more customers and improved revenues. Feel free to reach us for any questions you have on implementing marketing techniques to your business.